Graduate Thesis Project
Packaging, Print Design
Spring 2021

BetterTogether is a subscription box that seeks to help families grow, share, laugh, and encourage one another. While Friendhood served to connect people and help them find community, BetterTogether is focused on building up the community already established at home. The primary objective of the project is to encourage and improve communication within family units, and create opportunities for engagement and bonding. Within the box, a user will find three to four 3rd party products and a collection of branded paper goods. Four types of cards make up the collection paper goods and are designed to create a range of opportunities for families to Grow, Share, Encourage, and Remember together. The cards are named as an extension of the brand and color-coded to create an association in the mind of the user.